Case Study: Aella Microfinance Bank

Brand-I Communications' Role in Aella's Growth

Category

Strategy & Identity

Client

Aello

Start Date

7 August 2021

Designer

Brand I Communications

Brand overview

Brand-I Communications partnered with Aella to transform its brand identity and market reach. Through a combination of strategic PR, experiential marketing, and customer engagement strategies, we facilitated Aella's growth into a trusted microfinance institution serving over 2 million users. Our data-driven approach ensured that Aella's services resonated with the target audience, leading to increased adoption and customer loyalty.

Brand-I Communications played a pivotal role in enhancing Aella's market presence through strategic marketing initiatives.

Strategic PR Campaigns

Experiential Marketing

Creative Events

Product making for
friendly users

We utilized data-driven approaches to understand market needs, enabling Aella to tailor its services effectively.